TAPE VHS-0003 · GRAPHIC DESIGN · 2025

A bold diagonal graphic in warm colours.

The Corner

Identity for a square-pizza food truck. A five-colour system, a condensed display face, and a diagonal slash that does the work of a logo.

Discipline
Graphic Design
Client
The Corner
Role
Identity, Art Direction
Year
2025

A square pizza needs a square voice.

The brand is built from one move — a diagonal slash — and a palette named for its ingredients: crust, San Marzano, fior di latte, basil, aged parmesan.

Logotype on a coloured field.
Packaging detail.
The truck livery in context.
ROOM: THE CORNER --:--:--