# The Corner

- Category: graphic design
- Year: 2025
- Status: Delivered
- Tape: VHS-0003
- Discipline: Graphic Design
- Client: The Corner
- Role: Identity, Art Direction
- Year: 2025

Identity for a square-pizza food truck. A five-colour system, a condensed display face, and a diagonal slash that does the work of a logo.

## A square pizza needs a square voice.

The brand is built from one move — a diagonal slash — and a palette named for its ingredients: crust, San Marzano, fior di latte, basil, aged parmesan.

![Logotype on a coloured field.](/assets/images/the-corner/plate-1.jpg)
![Packaging detail.](/assets/images/the-corner/plate-2.jpg)

![The truck livery in context.](/assets/images/the-corner/plate-3.jpg)